It starts with an inspiration, an idea of what the perfect frame collection should be. It would be aesthetically designed and distinctly contemporary. Inspired by the ever changing trends in eyewear fashion. It would be hand crafted by the finest Italian materials and components insuring long lasting wear. It would be universally recognised as the essential eyewear brand to quality eyewear stores. It would be synonymous with bold styling at accessible pricing, A premium quality, high fashion eyewear collection for contemporary, trend setting men and women.
It would be called Helium Paris.